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11 Wash. J. L. Tech. & Arts 49 (2015-2016)
Self-Publishing an Electronic Casebook Benefited Our Readers - And Us

handle is hein.journals/washjolta11 and id is 49 raw text is: WASHINGTON JOURNAL OF LAW, TECHNOLOGY & ARTS VOLUME 11, ISSUE 1 DISRUPTIVE PUBLISHING MODELS 2015 SELF-PUBLISHING AN ELECTRONIC CASEBOOK BENEFITED OUR READERS-AND Us Eric Goldman* & Rebecca Tushnet** C Eric Goldman & Rebecca Tushnet Cite as: 11 Wash. J.L. Tech. & Arts 49 (2015) http://digital.lib.washington.edu/dspace-law/handle/1773.1/1474 ABSTRACT Self-publishing our electronic casebook, Advertising and Marketing Law: Cases & Materials, wasn 't some grand ambition to disrupt legal publishing. Our goal was more modest: we wanted to make available materials for a course we strongly believe should be widely taught in law school. Electronic self-publishing advanced that goal in two key ways. First, it allowed us to keep the price of the materials low. Second, we bypassed gatekeepers who may have degraded the casebook's content and slowed the growth of an advertising law professors' community. * Professor, Santa Clara University School of Law. egoldman@gmail.com. http://www.ericgoldman.org. ** Professor, Georgetown University Law Center. http://www.tushnet.com. rlt26@law.georgetown.edu.