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11 Va. Sports & Ent. L.J. 222 (2011-2012)
This Tweet Sponsored by...: The Application of the New FTC Guides to the Social Media World of Professional Athletes

handle is hein.journals/virspelj11 and id is 224 raw text is: Article This Tweet Sponsored by ... : The Application of the New FTC Guides to the Social Media World of Professional Athletes Steve McKelvey* James T. Masteralexis I. II. Ill. IV. V. VI. Introduction ................................ ....... 223 Social Media and Athlete Endorsement Deals....... ................225 Overview of Federal Trade Commission Act and the Guides........... 230 Application of the Guides to Professional Athletes . ............ 237 Recommendations ............................ ...... 243 Conclusion .................................. ...... 245 University of Massachusetts, Amherst. Western New England College. 222