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26 Geo. Mason L. Rev. 1435 (2018-2019)
Recalibrating the Dialogue on Welfare Standards: Reinserting the Total Welfare Standard into the Debate

handle is hein.journals/gmlr26 and id is 1495 raw text is: 







     RECALIBRATING THE DIALOGUE ON WELFARE

   STANDARDS: REINSERTING THE TOTAL WELFARE
                  STANDARD INTO THE DEBATE


        Christine  S. Wilson, Thomas   J Klotz  & Jeremy   A. Sandford*




INTRODUCTION


     Antitrust enforcement   and  policy are currently the subject of significant
political attention. Commentators argue that antitrust   enforcement   has  been
too permissive   in recent years,  causing  the US  economy to become more
concentrated   and less competitive.'  Ultimately,  these commentators blame
the United  States' longstanding,  previously bipartisan  antitrust policy for in-
creasing  income   inequality,  depressing  wages,  and   reducing  innovation.2
These  observers  recognize that the consumer   welfare standard,3 the yardstick
used  to evaluate mergers  and  competitive  conduct  for more  than forty years,
is an intellectual barrier to their desired restructuring of antitrust policy and
enforcement.   Politicians and thinktanks  consequently  have  issued  numerous
reform  proposals  designed   to address  the alleged failings of the  American
approach   to competition law.4

    *  The views expressed in this article are solely those of the Authors and do not necessarily reflect
the views of the Federal Trade Commission or any Commissioner. We would like to thank Danny Sokol,
Joshua Wright, Alison Oldale, Bruce Kobayashi, James Cooper, and Bruce Hoffman for helpful comments
on the oral remarks presented at the George Mason University Law Review Symposium that was the
precursor for this article. See Christine S. Wilson, Welfare Standards Underlying Antitrust Enforcement:
What You Measure Is What You Get, Luncheon Keynote Address at the George Mason University Law
Review  22nd Annual Antitrust Symposium: Antitrust at the Crossroads? (Feb. 15, 2019),
https://www.ftc.gov/system/files/documents/public-statements/1455663/welfare-standard_
speech_-_cmr-wilson.pdf. We would also like to thank Nathan Wilson and participants at an FTC Bureau
of Economics seminar for helpful conversations and comments.
     1 See, e.g., MARSHALL STEINBAUM & MAURICE E. STUCKE, THE EFFECTIVE COMPETITION
 STANDARD: A NEW  STANDARD  FOR ANTITRUST 1 (2018), http://rooseveltinstitute.org/wp-content/
 uploads/2018/09/The-Effective-Competition-Standard-FINAL.pdf.
     2 See, e.g., SENATE DEMOCRATS, A BETTER  DEAL: CRACKING  DOWN  ON  CORPORATE
MONOPOLIES  1 (2017) [hereinafter A BETTER DEAL], https://www.democrats.senate.gov/imo/media/
doc/2017/07/A-Better-Deal-on-Competition-and-Costs-1.pdf (Over the past thirty years, growing corpo-
rate influence and consolidation has led to reductions in competition, choice for consumers, and bargain-
ing power for workers. The extensive concentration of power in the hands of a few corporations hurts
wages, undermines job growth, and threatens to squeeze out small businesses, suppliers, and new, inno-
vative competitors.).
     3 The consumer welfare standard is discussed infra Part 11.
     4 See, e.g., A BETTER DEAL, supra note 2, at 1; Press Release, Amy Klobuchar, U.S. Senator, Sen-
 ators Introduce Legislation to Modernize  Antitrust Enforcement (Sept. 14,  2017),
 https://www.klobuchar.senate.gov/public/index.cfm/2017/9/klobuchar-senators-introduce-legislation-to-


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