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25 Duke L. & Tech. Rev. 48 (2024-2025)
Gray Advice

handle is hein.journals/dltr25 and id is 48 raw text is: 






GRAY ADVICE


                           KEITH PORCAROt
    Debates over economic protectionism or the technology flavor-of-
    the-month obscure a simple, urgent truth: people are going online
    to find  help that  they cannot  get from  legal  and  health
    professionals. They are being let down, by products withfestering
    trust and quality issues, by regulators slow to apply consumer
    protection standards to harmful offerings, and by professionals
    loath to acknowledge changes to how help is delivered.
    The status quo cannot continue. Waves of capital and code are
    empowering  ever more  organizations to build digital products
    that blur the line between self-help and professional advice. For
    good or ill, gray advice is changing how ordinary people get
    help with legal issues and healthcare issues, and even how they
    perceive professionals.
    This Article begins the work of articulating what makes a high-
    quality digital advice  product,  and   how   regulators and
    professionals can engage with the reality of how people seek and
    find help today.

                           INTRODUCTION

        Americans  need help and  don't get it. Critical services, from
health and psychiatric care to legal assistance, are increasingly becoming
luxury  goods:  unavailable and  unaffordable  for many   Americans.
Traditional regulated advice-giving professions are unable or unwilling to
meet overwhelming  demand  for their services.
        Most Americans  do not receive any help for the legal issues they
encounter every day.1 In the rare cases where people recognize a problem







i Senior Lecturing Fellow, Duke Law School. Thanks to the participants in the
Winter 2024  Law  and Technology Workshop  for their helpful comments,
especially Blake Reid, Asaf Lubin, and Kendra Albert; thanks also to the
participants at the 2023 Privacy Law Scholars Conference, who commented on a
very early draft of this piece.
1 LEGAL SERVS. CORP., THE JUSTICE GAP: THE UNMET CIVIL LEGAL NEEDS OF
Low-INCOME   AMERICANS   42-48 (Apr. 2022), https://justicegap.lsc.gov/the-
report/.