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7 Comm/Ent L.J. [xv] (1984-1985)
Table of Contents - Issue 4

handle is hein.journals/hascom7 and id is 15 raw text is: COMM/ENT HASTINGS JOURNAL OF COMMUNICATIONS AND ENTERTAINMENT LAW VOL. 7, No. 4 TABLE OF CONTENTS ARTICLE ATTORNEYS AND THE CALIFORNIA ATHLETE AGENCIES ACT: THE TOLL OF THE BILL by ADAM B. NIMOY and JACKSON D. HAMILTON ............................ 551 Agents have become a rising force in the sports industry. Their increased role in contract negotiations has brought with it increased scandal. The authors analyze the problems with the regulations promulgated by the various player associations as well as the California Athlete Agencies Act. The authors focus on the efforts of the California Legislature to alleviate these problems by amending the Act with Senate Bill 11 this year. The authors applaud the amendment and state that, with more involvement by the player associations, the sports industry will be much improved. NOTES CALIFORNIA EXTENDS THE RIGHT OF PUBLICITY TO HEIRS: A SHIFT FROM PRIVACY TO PROPERTY AND COPYRIGHT PRINCIPLES by SUSAN G. BLUER ................................ 575 Prior to January 1, 1985, California law regarding the scope of the right of publicity was unclear, particularly on the question of whether the right was descendible. With the enactment of California's new statute extending rights of publicity to eligible heirs, the state now offers the most expansive protections of publicity rights. This note examines the history of the publicity right, comparing California law to that of other states. The author argues that the new California statute is commendable in giving control over use of the celebrity's image to heirs and concludes that the California statute should serve as a model for other states.