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21 Bull. U.S. Trade-Mark Ass'n 95 (1926)
Issue 4

handle is hein.journals/bustdmk21 and id is 99 raw text is: BULLETIN OF THE Initch nOtatrai 01rahe-Mark Assvait NEW SERIES Vol. 21 APRIL 1926 No. 4 THE NEW-DAY PRICE MAINTENANCE By Wm. H. Ingersoll. Although price maintenance, which might better be call- ed price standardization, seems like a perennial business controversy, it is now for the first time in nine years as- suning the prominence that it had before the world war. The great problems of international relations, the World Court, the foreign debts, disarmament, taxation and others left by the war, have so engrossed Congressional attention that it was inopportune to press seriously for action on the question of resale price control. Now, however, with these big questions acted upon, the business community is justified in expecting consideration of its uppermost problems and with the introduction of the Capper-Kelly bill to legalize resale-price agreements on branded goods in a competitive field, the issue resumes its place as an acute public question. The Chamber of Commerce of the United States has just completed a national referendum of its membership bodies, showing a majority in favor of legislation of this type. Hearings at Washington are expected to begin shortly on the Capper-Kelly bill and wide agitation of the subject is certain to follow, until Congress has given it final decision. National advertisers who distribute their goods through dealers and jobbers are almost a unit in favoring price maintenance. It could hardly be otherwise since it is the standard brands of nationally distributed merchandise which lend themselves to the purposes of the price-cutting store and it is because they are widely known and in public demand and have an established value in the public mind