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29 Loy. Consumer L. Rev. 1 (2016-2017)
Rethinking Children's Advertising Policies for the Digital Age

handle is hein.journals/lyclr29 and id is 11 raw text is: RETHINKING CHILDREN'S ADVERTISING POLICIES FOR THE DIGITAL AGE Angela J. CampbellP 'Copyright (c) 2016 Angela J. Campbell. Professor Campbell di- rects the Communications and Technology Clinic at Georgetown Law's Institute for Public Representation (IPR) and also serves on the Board of Directors of the Campaign for a Commercial Free Childhood (CCFC). In April 2015, IPR filed, on behalf of CCFC, the Center for Digital Democracy (CDD) and other non-profit organiza- tions, a request with the FTC to investigate whether Google was engaging in deceptive practices in connection with the YouTube Kids app (YTK). Request for Investigation into Google's Unfair and Deceptive Practices in Connection with its YouTube Kids App, filed by CDD et al. (Apr. 7, 2015), https://www.democraticme- dia.org/sites/default/files/field/public-files/2015/4-7- 15 _youtube-kids-request-for-investigation-final.pdf (YTK RFI). In November 2015, IPR supplemented this request to respond to certain changes made by Google and to provide additional infor- mation. Supplement to Request for Investigation into Google's Un- fair and Deceptive Practices in Connection with its YouTube Kids App, filed by CDD et al. (Nov. 24, 2015), https://www.democratic- media.org/sites/default/files/field/public/2015/2015-11-23_fi- nal-supplement.pdf (Supp. to YTK RFI). At that time, they also asked the FTC to investigate whether members of the Children's Food and Beverage Initiative Advertising Initiative (CFBAI) were vi- olating pledges to market only products meeting the nutritional guideline, when products not meeting the guidelines were pro- moted on YTK. Request for Investigation into Violations by Mem- bers of the Children's Food and Beverage Advertising Initiative of Pledges Not to Advertise Products to Children that Do Not Meet Uniform Nutrition Criteria, filed by CCFC and CDD (Nov. 24, 2015), https://www.democraticmedia.org/sites/default/files/field/pub- lic/2015/2015-11-23-final-cfbai-rfi.pdf (CFBAI RFI). Professor Campbell thanks Susan Linn for her comments and encourage- ment. She also thanks Aaron Mackey, Eric Null, Maggie Thomas, Samantha Rosa, and Nicholas Garcia for their work on the requests 1