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2019 Colum. Bus. L. Rev. 1 (2019)
Amex in Context: Tracing the Application of the Rule of Reason to Vertical Restraints

handle is hein.journals/colb2019 and id is 7 raw text is: AMEX IN CONTEXT: TRACING THE APPLICATION OF THE RULE OF REASON TO VERTICAL RESTRAINTS William H. Rooney, Timothy G. Fleming, and Sruti Swaminathan* I. Introduction ................................................................ 2 II. Dr. Miles and the Age of Per Se Illegality .................. 5 III. GTE Sylvania and the New Focus on Interbrand Competition .............................................. 7 A. Background and Lower Court Decisions ................. 8 B. The Supreme Court's About-Face ........................ 9 C. A New Focus on Interbrand C om petition .......................................................... 10 D. Scholars'Assessment ........................................... 12 E. Expanding the Rule of Reason to Vertical Maximum Price Restraints .................. 12 IV. Leegin and the Elimination of Per Se Illegality for Vertical Minimum Price Restraints .......................... 14 A. The Pricing Dispute ............................................ 14 B. The Supreme Court's Review .............................. 15 V. The AmEx Decision .................................................... 17 A. The District Court Decision ................................ 19 1. Background: The Parties, the * William H. Rooney is a partner of Willkie Farr & Gallagher LLP and the Co-Chair of the firm's U.S. Antitrust Practice. Timothy G. Fleming is a fourth-year litigation associate at Willkie Farr & Gallagher LLP. Sruti Swaminathan is a second-year associate at Willkie Farr & Gallagher LLP. This Article represents the tentative thoughts of the authors and should not be construed as the position of any other person or entity, including Willkie Farr & Gallagher LLP or any of its clients. This Article is provided for news and informational purposes only and does not take into account the qualifications, exceptions, and other considerations that may be relevant to particular situations. Nothing contained herein constitutes, or is to be considered, the rendering of legal advice, generally or as to a specific matter, or a warranty of any kind. Readers are responsible for obtaining legal advice from their own legal counsel. The authors disclaim liability for any errors in, or any reliance upon, this information.