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4 Issue 1 Indian J.L. & Legal Rsch. 1 (2022)
E-Commerce in the Epoch of the Covid-19 Pandemic and Establishing ODR as a Technique to Ensure Consumer Protection

handle is hein.journals/injlolw4 and id is 2001 raw text is: Indian Journal of Law and Legal Research E-COMMERCE IN THE EPOCH OF THE COVID-19 PANDEMIC AND ESTABLISHING ODR AS A TECHNIQUE TO ENSURE CONSUMER PROTECTION Adv Mrudula Ilapakurthy* Part I E-commerce during the Pandemic The days before e-commerce sites like Amazon, Flipkart, Myntra as such are not remembered by many since shopping from the comfort of one's home brought in unprecedented 'cash-backs', 'discounts', 'flash sales', and 'buy-one-get-one-frees', whether it is to procure online services or to purchase Fast moving consumer goods. WorldPay from FIS's Global Payments Report, 2021 reported based on following the trends in 40+ markets that digital commerce has accelerated during the Covid-19 pandemic and is expected to grow further in the coming years. Sufficient to say that in India, the upsurge was unlike anything witnessed before. As per the Indian E-commerce Industry analysis of the Indian Brand Equity Foundation's (IBEF) report, the Indian e-commerce is expected to grow to US $ 111.40 billion by 2025, US $ 350 billion, from just US $ 46.2 billion as of 2020. Despite SARS-Cov-2, in 2021, the e-commerce market continued to grow steadily at 5% in India. Of all the contributing factors to this, accelerated growth can be traced back to the increase in internet connectivity and digital literacy owing to the 'Digital India' programme, which saw about 784.59 million connectivities out of which about 59% are from rural India.2 Other reasons which contributed to this ecosystem of growth of e-commerce in India could be various Governmental initiatives such as 'Make in India', 'Start-up India', 'Skill Development Initiative', Department of Promotion of Industry and Internal trade's (DPIIT) 'Open Network for Digital Commerce' * Mrs. Adv. Mrudula Ilapakurthy, is a graduate in B.A. LLB (hons), from Damodaram Sanjivayya National Law University, and is a currently a Legal Practitioner. 1 Kim Snider, DIGITAL WALLETS ECLIPSE CASH GLOBALLY AT POINT OF SALE FOR FIRST TIME DURING PANDEMIC, FIS STUDY FINDS BUSINESS WIRE (2021), https://www.businesswire.com/news/home/20210224005222/en/Digital-Wallets-Eclipse-Cash-Globally- at-Point-of-Sale-for-First-Time-During-Pandemic-FIS-Study-Finds (last visited Feb 27, 2022). 2 E-commerce in India: Industry Overview, Market Size and Growth, IBEF (2021), https://www.ibef.org/industry/ecommerce.aspx#:-:text=The%20Indian%20E%2Dcommerce20market,52 .57%20billion20recorded%20in%202020 (last visited Feb 28, 2022). Page: 1 Volume IV Issue I ISSN: 2582-8878