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60 Mont. L. Rev. 243 (1999)
Here's Smoking at You, Kid: Has Tobacco Product Placement in the Movies Really Stopped

handle is hein.journals/montlr60 and id is 249 raw text is: HERE'S SMOKING AT YOU, KID: HAS TOBACCO PRODUCT PLACEMENT IN THE MOVIES REALLY STOPPED? Robert Adler* I. INTRODUCTION .................................................................. 244 II. BACKGROUND ON TOBACCO PRODUCT PLACEMENT AND SMOKING IN THE M OVIES ................................................... 245 A. Product Placement in General ................................... 245 1. Product Placement: Madison Avenue Tackles H ollyw ood .............................................................. 246 2. The Power and Appeal of Product Placement ...... 248 B. Tobacco Product Placement: Special Concerns .......... 249 1. The Health Effects of Smoking ............................. 250 2. Youth Smoking: Widespread and Increasing ....... 253 3. Smoking in Movies: Widespread and Increasing .............................................................. 257 C. Smoking in Movies: Usually Enticing, Sometimes P aid F or ...................................................................... 258 1. Movie Smoking: A Powerful Behavioral Model .... 259 2. Tobacco Product Placement in Movies: Appeals to Y outh ................................................................. 261 D. The Tobacco Industry Agrees to Stop Product Placem ent ... Perhaps ............................................... 263 1. The Tobacco Industry's Voluntary Ban ................ 263 2. The Minnesota Settlement .................................... 264 3. Loopholes and Wiggle Room ............................... 265 4. Can the Tobacco Industry Be Trusted? ................. 268 III. MEASURES TO REDUCE SMOKING IN THE MOVIES ............. 272 A. Complete Disclosure of All Tobacco Product Placem ent in M ovies ................................................... 272 B. Statutory Ban on All Tobacco Product Placement in M ovies ..................................................................... 275 1. Product Placement as Commercial Speech ........... 275 2. Restricting Tobacco Product Placement Under the First Amendment ............................................ 277 C. Shaming of the Movie Industry ............................... 281 IV. CONCLUSION AND RECOMMENDATIONS ............................. 283