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23 Stan. Envtl. L.J. 195 (2004)
Presidential Greenspeak: How Presidents Talk about the Environment and What It Means

handle is hein.journals/staev23 and id is 201 raw text is: Presidential Greenspeak: How Presidents Talk About the Environment and What It Means Jonathan Cannon* Jonathan Riehl** I. INTRODUCTION ............................................ 196 II. PRESIDENTIAL RHETORIC AND ENVIRONMENTAL D ISCOURSE ............................................ 197 A. M ethodology ..................................... 197 B. Presidential Rhetoric and National Political Life . 198 C. The Environmental Discourse .................... 203 III. ANALYZING ENVIRONMENTAL RHETORIC ................. 204 A. Setting the Political Context ..................... 204 1. The Awakening .............................. 207 2. Crises in Environmental Leadership .......... 209 3. Exploiting a Crisis ............................ 211 B. Competing Values Framework .................... 212 C. Strong Environmentalism or Ecocentrism ........ 214 IV. THE DISCOURSE ........................................... 215 A. Thematic Source: President Teddy Roosevelt ..... 215 B. 'Tough Choices' Versus 'We Can Have It All'.... 218 1. 'Tough Choices' . ............................ 218 2. 'We Can Have It All' ........................ 221 C. Technology and Markets: Marginalizing the Ecocentrists ...................................... 229 D. Stewardship-Dressing and Keeping the Garden. 232 1. Similarities in Expression ..................... 232 * Professor and Director of Environmental Programs, University of Virginia School of Law; formerly General Counsel, United States Environmental Protection Agency. The authors wish to thank Robert Scott, Russell Riley, Daryl Levinson, and participants in the Environmental Law Workshop at Georgetown Law School for their helpful comments. Pe- ter Simons, Raimy Kamons, and Rhett Van Syoc provided excellent research assistance. ** Ph.D. Candidate in Communication Studies/Rhetoric, University of North Caro- lina at Chapel Hill; J.D., University of Virginia School of Law, 2002.