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1 Justin Ross & Felipe Lozano-Rojas, Are Sugar-Sweetened Beverage Taxes Regressive: Evidence from Household Retail Purchases 1 (2018)

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                           Are Sugar-Sweetened Beverage

                           Taxes Regressive? Evidence from

                           Household Retail Purchases

FISCAL                     Justin Ross
FACT                       Associate Professor of Public Finance and Economics, School of Public and Environmental
No. 592                    Affairs, Indiana University, Bloomington, IN
June 2018
                            Felipe Lozano-Rojas
                            School of Public and Environmental Affairs, Indiana University, Bloomington, IN



                            Key Findings:

                              *  Taxes on sugar-sweetened  beverages are proposed with the promise to
                                 improve  public health outcomes, but they come with equity concerns because
                                 of their regressive nature.

                              *  We  use Nielsen consumption data to explore the relationship between
                                 household  income and measures  of sugar-sweetened beverage consumption
                                 by expenditures and fluid ounces.

                              *  If a nationwide tax were levied on sugar-sweetened beverages, about two-
                                 thirds of the revenues would be derived from middle-income households
                                 between  $20,000  and $100,000, assuming these income groups would  have
                                 similar behavioral adjustments to such a tax.

                              *  For an excise tax based on fluid ounces, 78 percent of the tax collections
                                 would  come from households  with income under $100,000.

                              *  The share of household income devoted to expenditures on sugar-sweetened
                                 drinks decreases by about 0.01 percent for every 1 percent increase in
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