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             No. 17-1657

               IN THE
Supreme   Court of the United States

    MISSION PRODUCT HOLDINGS, INC.,


Petitioner,


V.


  TEMPNOLOGY, LLC, N/K/A OLD COLD LLC,
                        Respondent

ON WRIT OF CERTIORARI TO THE UNITED STATES
  COURT OF APPEALS FOR THE FIRST CIRCUIT

  BRIEF OF NEW  YORK  INTELLECTUAL
PROPERTY  LAW  ASSOCIATION  AS AMTCUS
CURTAEIN  SUPPORT  OF THE  PETITIONER


PETER G. THURLOW
President, NYIPLA
POLSINELLI PC
600 Third Avenue
New York, NY 10016
(212) 684-0199

ROBERT M. ISACKSON
  NYIPLA Second Vice
  President and Liaison
  for the Amicus Briefs
  Committee, NYIPLA
MARTIN SCHWIMMER
LEASON ELLIS LLP
  One Barker Avenue
  White Plains, NY 10601
  (914) 288-0022


STEPHEN J. SMIRTI, JR.
Counsel of Record
MICHAEL C. CANNATA
  Co-Chair of the
  Trademark Law and
  Practice Committee,
  NYIPLA
FRANK MISITI
STUART I. GORDON
STEPHEN J. SMIRTI, JR.
RIVKIN RADLER LLP
   926 RXR Plaza
   Uniondale, NY 11556
   (516) 357-3000
steve.smirti@rivkin.com


(Additional Counsel Listed on Inside Cover)