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14 Wash. J. L. Tech. & Arts 1 (2018-2019)

handle is hein.journals/washjolta14 and id is 1 raw text is: 






       WASHINGTON   JOURNAL  OF LAW, TECHNOLOGY   & ARTS
                  VOLUME   14, ISSUE 1 FALL 2018

        REMARKS ON THE PROBLEM OF SCOPE IN IP*

                      Mark  P. McKenna**

              Cite as: 14 Wash. J.L. Tech. & Arts 1 (2018)
http://digital.law.washington.eduldspace-law/bitstream/handle/1773.1/1860/14WJLTAOO1.pdf


                      TABLE  OF CONTENTS

Introduction                           .............1........... ...............1
I.  Claiming  Methodology  ..............       ..... ..........5
    A. Design  Patent    ....................................5
    B. Trademark                         ....................................13
    C. Copyright .................................18
II. Scope......................................23
III. Costs of Difficulties With Claiming and Scope       .........28
Conclusion           ................................    .....32

                         INTRODUCTION

    As I contemplated the focus of this conference, issues about the
nature of the rights that are the subject of a deal stood out to me. A
good  deal  of my   recent work  has  focused  on  challenges in
determining the scope of IP rights. And since those rights are the
inputs to various kinds  of transactions-or, perhaps  even more
importantly, ability to assess the scope of a right affects whether a
transaction is needed-I'm  going to focus here on the relationship
between  the scope of IP rights and potential IP transactions.
    There is already quite a bit of scholarship on the importance of
clarity of property rights, both in giving notice to others as to how
to avoid  the rights and  in helping  structure transactions. For

    * D 2018 Mark P. McKenna.
    ** John P. Murphy Foundation Professor of Law, Notre Dame Law School.
These remarks were given as the keynote talk at The Art and Science of the Deal
Conference at the University of Washington School of Law. Thanks to Zahr Said
for the invitation, and to Jeanne Fromer, Mark Lemley, Rebecca Tushnet, and
Jessica Silbey for helpful discussions of the ideas in these remarks.