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102 Trademark Rep. [i] (2012)

handle is hein.journals/thetmr102 and id is 1 raw text is: The Trademark Reporter@ (USPS 636-080) Copyright 2012, by the International Trademark Association All Rights Reserved Vol. 102 January-February, 2012 No. 1 TABLE OF CONTENTS UNITED STATES ANNUAL REVIEW The Sixty-Fourth Year of Administration of the U.S. Trademark (Lanham) Act of 1946 Theodore H. Davis, Jr., and John L. Welch Introduction ........................................... 1 Part I. Likelihood of Confusion .................. ....... 6 A. Likelihood of Confusion Found. ......... .............. 6 B. Likelihood of Confusion Not Found........... ........ 15 Part II. Ex Parte Cases . ......................... ..... 18 A. United States Court of Appeals for the Federal Circuit........ 18 1. Inherent Distinctiveness. ................... ..... 18 B. Trademark Trial and Appeal Board................... 20 1. Inherent Distinctiveness. .......... .............. 20 2. Acquired Distinctiveness .......... .............. 21 3. Genericness .................................. 23 4. Failure to Function ...................... 27 5. Consent of Living Person .......... .............. 31 6. Primarily Merely a Surname ................ ..... 33 7. Geographically Deceptive Misdescriptiveness ... ...... 34 8. Functionality ................................. 36 This issue of THE TRADEMARK REPORTER (TMR) should be cited as 102 TMR - (2012).