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22 J. Ins. Regul. 1 (2003-2004)

handle is hein.journals/jloins22 and id is 1 raw text is: 





                                                  Editor' Report


 In the Editor's Report ofthe Spring 2002 issue ofthe Journal ofI/nsurance
 Regulation, readers were alered to an ongoing  effort to redesign the J/R.
 Change  is difficult but necessary,. and Greg Krohm's editorial summarized
 that requirement in a clear, distinct voice. One of my  goals as interim
 editor is to carry on with those efforts to make the contents of the JIR
 more digestible.
     The aticles that appear in the IR have to be written to a broad audience
so the average reader can follow the logic of any particular argument. The
difliculy w ith writing to the 'averagereader of theI J/, however, lies in the
enormous   diversity of our readership  Unlike  many  publications whose
readership represents similar demographic characteristics, readers of theJ/R
are  accountants,  lawyers,  academics,  marketing   managers,   business
executives,  actuaries, financial examiners,   insurance  commissioners,
consumer  advocates and  members  of the international crowd. While certain
members   of our audience  have broad  general backgrounds  and interests,
others may  have specific technical interests in some issues but not in others
Ihat said, even wvith all this diversity, the average reader should be able to
read the average article.
     Historically, a central barrier to this level of readahility has been that
many   of the articles that appear In the l/R are written as if addressed to a
particular audience segment rather than to the general audience as a whole.
In fact, one of the first questions that I w as asked in my new role as editor of
the J/R was  How  come  academic  articles are so hard to read? The most
obvious  answ er is that academics tend to write articles to other academics,
just as legal scholars tend to write articles to other legal scholars and
accountants tend to write articles to other accountants. etc. Using the latter
as an example. it is hard to translate an accounting concept like Goodwill
into layman's terms in such a way as to make it completely understandable
to those outside the industry. Similarly, it is hard to write an academic article
ora  legal article without slipping into the jargon specific to that discipline,
     Legal journal articles tend to have dozens of citations and quotes from
a panoply of legal cases, both supporting and refuting the central argument.
The  level of detail in the citations and in the various counter-arguments is
meant  to allow the reader to better judge the merits of the argument, and it is
a  necessary component   of that style. Similarly. an economist reading a
technical article wants to see a plethora of detail on the statistics, regression
analysis, heteroskedasticity tests, etc., in order to judge the legiUtmacy of the
underlying  analysis and by extension the genuineness  of the conclusions
reached  by the author. Unfortunately, though, the non-lawyer and the non-
academic  find that level of detail taxing in a journal with a broad audience
like the J/R. the end result is that an important message can go unread by a