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3 J. Bus. Entrepreneurship & L. [i] (2009-2010)

handle is hein.journals/jbelw3 and id is 1 raw text is: The Journal of Business, Entrepreneurship & the Law Pepperdine University School of Law Volume III 2009 Issue I CONTENTS L'CS: THE NEXT BIG WAVE IN SOCIALLY RESPONSIBLE INVESTING OR JUST SIMPLY TOO GOOD TO BE TRUE? ................DAVID J. SCHWISTER I ABOLISH TRADEMARK LAW'S INITIAL INTEREST CONFUSION AND PERMIT MANIPULATIVE INTERNET SEARCH PRACTICES .................PRIYA SINGH 15 THE IMPACT OF MEDIMMUNE, INC. V. GENENTECH, INC. AND ITS PROGENY ON TECHNOLOGY LICENSING ............MICHAEL DONOVAN 39 NOTORIOUS: THE TREATMENT OF FAMOUS TRADEMARKS IN AMERICA AND HOW PROTECTION CAN BE ENSURED ...........BLAKE W. JACKSON 61 SHUTTING DOWN THE OFFENSE: WHY THE SUPREME COURT SHOULD DESIGNATE THE NFL A SINGLE ENTITY FOR ANTITRUST PURPOSES......... PETER R. MORRISON 97 THE RATING AGENCIES: WHERE WE HAVE BEEN AND WHERE DO WE GO FROM HERE? ............JOSHUA D. KREBS 133 PROTECTING A CELEBRITYS LEGACY: LIVING IN CALIFORNIA OR NEW YORK BECOMES THE DECIDING FACTOR .......... LAURIE HENDERSON 165 THE NEED FOR A SELF-SUSTAINING MOBILE LEGAL CLINIC IN WIDESPREAD URBAN CENTERS ................. EHSAN ZAFFAR 195