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18 J. Bus. Entrepreneurship & L. [i] (2025)

handle is hein.journals/jbelw18 and id is 1 raw text is: THE JOURNAL OF BUSINESS, ENTREPRENEURSHIP, & THE LAW PEPPERDINE CARUSO SCHOOL OF LAW ARTICLES THE RIGHT OF PUBLICITY AND COPYRIGHT PREEMPTION: HOW TO SEPARATE IMAGE AND LIKENESS FROM A FIXED MEDIUM OF EXPRESSION Paige Baskovich.....................................................................................1 SHACKLES OR SAFEGUARDS?: TAILORING NDAS AND NONCOMPETES TO PROTECT INTERESTS WITHOUT IMPOSING UNIFORM RESTRAINTS Nadia Brenden ..................................... ...32 HAVE YOU BEEN DUPED? COUNTERFEITING AND CONTRIBUTORY TRADEMARK INFRINGEMENT IN THE WORLD OF E-COMMERCE, SOCIAL MEDIA, AND INFLUENCERS E m m a G oolsby ............................................................................. . . .73 CYBERSQUATTING: DOES RE-REGISTERING TRADEMARKS FALL UNDER THE ANTI- CYBERSQUATTING CONSUMER PROTECTION ACT? Taylor Heath.......................................................................................116 THE NATIONAL LABOR RELATIONS ACT PATCH NOTES: RECENT CHANGES TO THE FEDERAL EMPLOYMENT LAW LANDSCAPE, ITS IMPACT ON ESPORT PLAYERS, AND WHAT THESE CHANGES INDICATE ABOUT THE FUTURE Emet Mah..........................................................................................147 TIKTOK ON THE CLOCK: IT IS TIME TO HOLD SOCIAL MEDIA PLATFORMS RESPONSIBLE FOR THE DANGEROUS CONTENT THEY PUSH TO CHILDREN A ng elin a R eg o ....................................................................................17 9 REQUIEM FOR THE EU: THE INTERNAL COSTS OF THE BRUSSELS EFFECT AND THE DIGITAL SERVICES ACT AS CASE STUDY Jordan Smith.......................................................................................212 Volume XVIII Fall 2024 & Spring 2025