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2 Intell. Prop. @ Sports L. 1 (2023-2024)

handle is hein.journals/illpyspslw2 and id is 1 raw text is: Winter 2023-2024 Vol. 2, Issue 1

Par for the Court: Infringement
Analysis of Golf Tech Patents in
Information Inages v. PGA Tour
By Katelyn Kohler
T     he legal dispute in Information Images, LLC v. PGA
Tour, Inc.,1 revolves around alleged patent infringement
related to the capture and distribution of golf tournament data,
specifically examining PGA Tour's potential liability under 35
U.S. Code § 271(a).2
Information Images' patented system comprises three com-
ponents: a first portable data input device, a second portable
device for patrons using a wireless network, and a production
module processing and distributing data upon request.3 The
1 No. 6:20-cv-0268-ADA, 2023 U.S. Dist. LEXIS 140189, (WD. Tex. Aug. 2,
2023).
2 Id. at *2-3. Because there is no direct infringement found, PGA TOUR cannot be
held liable for indirect infringement as a matter of law. Consequently, there is also
no basis for Information Images' claims for damages from PGA TOUR's contract
with IMG Arena, a European company that licenses ShotLink data.
3 Information Images is asserting U.S. Patent No. 9,806,832 and its continuation,
Patent No. 10,270,552.
Digital Dashboards: Protected Trade
Secrets?
By Kerri Cebula, Associate Professor of Sport Management at
Kutztown University of Pennsylvania
In 2020, Formula E unveiled a new camera angle designed
to bring fans closer to the racing action, the Driver's Eye
camera. A tiny camera is embedded in the driver's helmet at
the driver's eye level and allows a viewer to see what the driver
sees during a race. Formula 1 tested the technology in 2021
and rolled it out to certain drivers in 2022. Other International
Automobile Federation (FIA) sanctioned series have followed
in introducing the Driver's Eye camera. In 2023, NASCAR
became the first North American series to run the Driver's Eye
camera. Race fans immediately noticed an issue, the driver's
digital dashboard was blurred, obscuring not just the informa-
tion on the dash, but some of the view as well.
Neither NASCAR nor its teams gave an official reason for
the blurring, but NASCAR on Fox analyst Clint Bowyer stated
it was because teams had proprietary information on the dash-
See TRADL on page 7

In telloatil IProperly @ Spos Lism

conflict centers on ShotLink, PGATour's proprietary technology
for capturing and analyzing golf shot data. The system utilizes
various equipment and personnel to gather data, including ball
path, flight speed, and final location.
The legal dispute concerns the PGA Tour's control over the
second component of Information Images' patent for patrons'
Sec PGA on page 5

Par for the Court: Infringement Analysis of
Golf Tech Patents in Information Images v.
PGA Tour

1

Digital Dashboards: Protected Trade Secrets?    1
PANDA Interactive Files Suit Against
Sportradar and Genius Sports for Infringing Its
Patents                                         2
Morgan Lewis Establishes 2026 World Cup
Initiative                                      2
Three-Stripes You're Out?: adidas Continues
Battle in Trademark Infringement Case against
Thom Browne                                     3

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