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65 Int'l J.L. & Mgmt. 1 (2023)

handle is hein.journals/ijlm65 and id is 1 raw text is: Guest editorial: Blue whistle for brands - consumers' and stakeholders' perspective towards reformation in marketing legal practices Welcome, to the Special Issue (SI) on Blue whistle for brands - consumers' and stakeholders' perspective towards reformation in marketing legal practices in the International Journal of Law and Management (IJLM). This draws upon papers submitted to the International Conference on Excellence in Marketing and Tourism Management which was organized virtually from 15 to 16 January 2022, jointly in association with FsCongress - International Congress on Social Science - Turkey, and Blue Forskning Research Academy, India. The scientific committee of the conference selected some of the articles presented in the congress and, in an open call, the authors were invited to submit a manuscript that perfectly matches the aims and scopes of the SI. The evaluation process is carried out on the principle of double-blind refereeing, later on, the journal carried out its own review process to scrutinize the articles based on merit. In the absence of a guide on legal marketing strategies post-pandemic, this SI serves as a suitable option to understand the marketing challenges and opportunities faced by stakeholders. In his article entitled consumer in the age of corona virus, Professor Philip Kotler, known as the father of modern marketing, speculated a paradigm shift in marketing following the outbreak of the COVID-19 pandemic (Kotler, 2020; Seshadri and Kumar, 2022). Following several months of lockdown and closure of borders and businesses, it was unclear how the pandemic would further affect marketing activities. As a result, marketing practices require a re-invention and a reformation to get back on track (Islam et al., 2021). Against this backdrop, this SI aims to offer insight into the transformation in marketing practices post COVID-19 pandemic. The objective is to provide a practical understanding of marketing challenges and opportunities from a legal and management perspective. This year we are focusing on learning from the best practices around the world in rebuilding, as since the beginning of the last year 2020 the marketing industry has been struggling in an unprecedented manner, facing the biggest global challenge in 100 years - COVID-19 pandemic. On one side, marketing practices make consumers' decisions better, whereas, on the other side, reformation in firms' law and legal aspects are making global business smooth. Educating consumers and stakeholders for sustainable marketing practices needs to be done very precisely as it is a question to the entire world that how to do in this tough time. Demystifying the consumers' social consciousness would be challenged in this decade. The brands are trying to figure out the balance between social media, capital market and corporate communication in the lens of legal formalities as shareholders' engagement and communication by corporate would be a great challenge to make customers comfortable. To promote the reformation in the marketing industry post-Covid-19, the government of the respective countries should embrace the policies which could support this sector to recover and grow. Alone government cannot make this possible, support from society, business, Guest editorial Intenational Journal of Law and Management Vol. 65 No. 1,2023 pp. 1-3 EreraldPublishingLinited 1754-243X DOI 10.1108/IJLMA-02223-321