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12 IJCLP 1 (2024)

handle is hein.journals/ijclpc12 and id is 1 raw text is: ARTICLE BETWEEN THE ENTREPRENEURIAL IMPETUS FOR HIGHER PROFITS AND CONSUMER RIGHTS OR TYPES OF UNFAIR MISLEADING COMMERCIAL PRACTICES: INSIGHTS FROM BULGARIA Silviya Atanasova Topleva* DOI: https://doi.org/10.55496/KSBB5860 Abstract: The application of unfair misleading commercial practices affects the economic interests of consumers, threatening legal security and the achievement of market equilibrium. In response to these imbalances, the law builds a solid regulatory network for consumer protection. In the codification of the protection of consumer interests from unfair commercial practices, an important place is occupied by secondary legislation of the European Union, and in particular Directive 2005/29/EC concerning unfair business-to-consumer commercial practices in the internal market. The article presents a classification of the types of unfair misleading commercial practices based on the regulatory framework at the European and national level. The aim is to outline the types of unfair and misleading commercial practices according to their normative manifestation and applied aspects in the activity of the sanction proceedings of the Commission for Consumer Protection and the corresponding judicial practice of the administrative courts in Bulgaria in the field of retail trade with fast-moving consumer goods and services provided by mobile operators. The importance of the typology of unfair misleading commercial practices lies in the possibility that they can be better * Silviya Atanasova Topleva is Associate Professor of Economics, University of Food Technologies-Plovdiv and student in Law, University of Plovdiv 'Pasei Hilendarski'.