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9 Int'l. In-House Counsel J. 1 (2015-2016)

handle is hein.journals/iihcj9 and id is 1 raw text is: 



International In-house Counsel  Journal
Vol. 9, No. 33, Autumn 2015, 1




                                 Wrapped Up:
      Hidden   Terms and the Corporate Risk of Online Contracting


                                   PHIL  GOODIN
       Senior Vice President & General  Counsel, UnitedLex  Corporation, USA
                                          &
                                 GREG   MITCHELL
             Counsel  - Litigation Services, UnitedLex Corporation, USA


1   Synopsis
Managing   contractual obligations is a key role of in-house legal departments. Many
times, the process is clear: prospective agreements are reviewed, and obligations are
identified and communicated  to the appropriate intra-company stakeholders. It is a cut-
and-dry exercise that allows every potential obligation to pass before the eyes of in-house
attorneys. Risks are noted, analyzed and mitigated. But the Internet has greatly increased
a  company's  exposure  to contractual obligations. In fact, every time an individual
accesses a webpage  in his or her capacity as an employee, the company could be at risk
of incurring obligations that the legal department does not become aware of until it is too
late. This is due to the prevalence of 'clickwrap' and 'browsewrap' agreements (referred
to collectively as 'wrap' agreements), which allow a party to enter into a contract over
the Internet by clicking an 'agree' button or merely accessing a webpage. U.S. Courts
have  shown  a willingness to enforce such agreements against corporate entities. This
paper explores the mechanics of 'wrap' agreements, as well as the U.S. case law that has
developed  around  these agreements. It also discusses risks that companies should be
aware  of  arguments for  avoiding enforcement  and ways  to prevent employees  from
unintentionally entering into such agreements.
2   Clickwrap  and Browsewrap   Background
    2.1  'Wrap'  agreements  defined
Clickwrap  and browsewrap   agreements  are the main avenues  by which  website users
enter into contacts online.1 With a 'clickwrap' agreement, a website user is presented
with the site's terms of use, generally before accessing a website, purchasing a product or
downloading  software. The user is then required to click or check a box that indicates that
he or she has reviewed the terms and agrees to them before being granted access to the
website, purchasing the product or downloading the software. 'Browsewrap' agreements
are a  bit different. With a browsewrap   agreement, a  website user is not blatantly
presented with terms of use or given an express option, such as a button, to indicate that
he or she has read and accepted those terms. Instead, the terms are listed somewhere on
the website, often via a hyperlink placed at the top or bottom of every page. The user is
never prompted   to expressly agree to terms; rather, the user demonstrates his or her
acceptance by continuing to access, use or stay on the website.


See Hines v. Overstockcom, Inc., 668 F. Supp. 2d 362, 366 (E.D.N.Y. 2009) aff d, 380 F. App'x 22 (2d Cir. 2010)('On the
  internet, the primary means of forming a contract are so-called clickwrap (or click-through) agreements, in which
  website users typically click an I agree box after being presented with a list of terms and conditions of use, and the
  browsewrap agreements, where website terms and conditions of use are posted on the website typically as a hyperlink at
  the bottom of the screen.').


ISSN 1754-0607 printISSN 1754-0607 online


Internationalln-house Counsel Journal