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1 Int'l. In-House Counsel J. 3 (2007-2008)

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International In-house Counsel Journal
Vol. 1, No. 1, June 2007, 3-8




                         Managing a Bid Situation


                         GARETH R. WILLIAMS
        Head of Group Legal and Company   Secretary, Countrywide plc, UK


Whether  your organisation is a bid target of a trade buyer or of a private equity
fund, the demands on the legal, compliance, administrative and company secretarial
functions are considerable and immediate.
  What  steps should you take now in order to be ready for such a challenge?
  Set out below are some themes for in-house counsel/Company  Secretaries acting
for the target company in a typical public to private buy-out scenario.

Conflicts of Interest

In a straight bid scenario your Board will function as a unitary body evaluating the
offer in the context of the interests of the Company's  shareholders and other
stakeholders. Its task will not be easy because the shareholders will have different
priorities and many will sell their holdings to more speculative institutions attracted
to the movements  in the Company's share price. Enduring relationships with long-
term investors will count for little once short-term investors buy in their place. The
investor landscape is also changing as hedge funds who may have traditionally shied
away  from illiquid minority holdings are mandated to participate in stub equity
investment opportunities within target companies.
  A  management  buyout  scenario adds an additional dynamic to the process. The
Board  will in effect split into an Independent Committee which will be required to
run the Company's  response to the bid and which will probably be made up of the
Non-Executive  Directors, whilst the Executive Directors will probably be involved
as principals in the buy-out. The Company  Secretary would have a foot in both
camps,  on the one  hand  assisting the Company's  Independent  Directors (who
normally have no access to in-house resources other than the Company Secretary),
whilst on the other, having continued day-to-day involvement with the Executive
team, including input into aspects of the buy-out proposal. It is therefore essential to
be clear from the outset who your client is and where your fiduciary responsibilities
lie and to maintain appropriate confidentiality and Chinese walls. Operationally,
you must ensure maintenance of adequate records of the processes followed. As the
professional, you are expected to maintain the highest standards of competence and
impartiality.

External Engagements
You  are likely to be involved in the appointment of lawyers, accountants, City
financial advisers, corporate brokers, PR consultants, actuaries and the like. It helps
to have  retention arrangements and  continued contact with suitable firms and
individuals. You will have no time for beauty parades, or getting to know you
sessions in an offer period; new advisers will have to undertake their own conflict


  International In-house Counsel Journal
ISSN 1754-0607 print/ISSN 1754-0607 online