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![handle is hein.journals/eurcompet18 and id is 1 raw text is: EUROPEAN COMPETITION JOURNAL
2022, VOL. 18, NO. 1, 1-20
https://doi.org/10.1080/17441056.2021.1935567
TayRoutiedge
Taylor & Francis Group
Competition law in attempt to understand (Luxury)
trademarks
Hanna Stakheyeva
International Trade Department, Bogazici University, Istanbul, Turkey
ARTICLE HISTORY Received 1 April 2021; Accepted 25 May 2021
KEYWORDS Trademark; luxury; selective distribution; online sales restriction; third party platforms;
competition law; justification; unfair competition
The issue of unauthorized sales in the online marketplace in the context
of selective distribution networks have become a hot topic nowadays.
In fact, trademarks and [..] the fashion sector is currently under
the magnifying glass of numerous competition authorities [...].2
This is particularly so due to the unclear (from the competition law
perspective) nature of the online sales prohibition clauses in the
CONTACT Hanna Stakheyeva hanna.stakheyeva@boun.edu.tr i https://www.linkedin.com/in/
25071985/
'The paper does not deal with the exhaustion of trademark rights. Although a selective distribution
agreement is among the legitimate reasons which excludes the application of the exhaustion doc-
trine of the trademark after the goods have been put on the market, pursuant to Article 15 of the EU
Trademark Regulation (see Regulation (EU) 2017/1001 of the European Parliament and of the Council
of 14 June 2017 on the European Union trade mark, OJ L 154, 16.6.2017, p. 1-99).
2Martijn van Wanroij, 'Brand Protection and European Competition Law', Lexology [2015] <www.
lexology.com > accessed 25 July 2020.
© 2021 Informa UK Limited, trading as Taylor & Francis Group](ViewImageLocal?handle=hein.journals/eurcompet18&div=1&collection=&method=preview&ext=.png&size=3)