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14 Comm. Law. 1 (1996-1997)

handle is hein.journals/comlaw14 and id is 1 raw text is: 


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Communications
                       Publication of the Forum
                       on Communications Law
                       American Bar Association
               Volume 14, Number 1, Spring 1996


Media Law: Explosion of Lanham Act Cases

BY THOMAS   S. LEATHERBURY


Media defense lawyers are accustomed
to encountering new liability theories
designed to circumvent the constitu-
tional strictures of defamation. These
claims began with false light privacy!
and expanded to business disparage-
ment- and negligent3 and intentional
intnition of emotional distress.' As the
courts grew to view most of these addi-
tional claims as disguised libel claims
and to impose the same or more strin-


gent constitutional and common law
standards on them, plaintilfs' lawyers
continued to tweak their pleadings to
challenge not only what was published
but also how the information was gath-
ered. Claims based on newsgathering
conduct, including trespass, intrusion.
breach of contract,' tortious interf'er-
ence with contract,' conversion, the
Fourth Amendment's prohibition
against unreasonable searches and


seizures,' and the Racketeer Influ-
enced and Corrupt Organizations Act
have a higher profile than ever before.
However. the plaintiffs' latest end-run
around the libel laws shifts the focus
back to content, as a growing number
of plaintifIs seek to extend the reach of
the Lanham Act.'2 demanding both
damages for and injunctions against
the use ofregistered and even unregis-
              Continued on page 16


LIL


Lanham  Act Cases Explode ..............................................I  Courtside: Recent Supreme Court Decisions...........12
From the C hair ..................................................................2  Liability  for  Tortious  Interference  ...............................13
Standards of Proof in Defamation Cases ..........................3  What's New in Communications Law....................19
Expert Testimony & Libel Suits .......................................8  Cameras in the Courtroom..............22


Illustration by Richard Laurent


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