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7 Charlotte L. Rev. 1 (2015-2016)

handle is hein.journals/charlolwr7 and id is 1 raw text is: A GOOD FAITH INTENT TO USE... CONCURRENTLY: PROTECTING THE PREVIOUSLY UNPROTECTED Ross Appel* INTRODUCTION ............................................... 1 I. TRADEMARK LAW .................................... 4 A. Use in Commerce ............................. 5 B. The Good Faith, Remote Junior User ............. 6 1. Good Faith ............................ 7 2. Remoteness......... .................. 10 II. CONCURRENT USE ...................... .............. 12 A. Intent to Use and Concurrent Use Coverage, Goals Diverge............................... 14 B. ITU Applicants Not Equally Protected ........... 15 C. Good Faith Applicant Left Out ................. 16 111. CRAFT BEER INDUSTRY: A CASE STUDY OF A HYPOTHETICAL BREWERY .............. .............. 17 A. Duty to Search?............................. 18 IV. SHOULD THE ITU APPLICANT HAVE A HIGHER STANDARD?........................................... 20 A. The Suggested Standard....................... 21 CONCLUSION ........................................ ......... 25 INTRODUCTION The Trademark Law Revision Act of 1988 (TLRA) over- hauled two centuries of trademark jurisprudence by allowing those with a bona fide intent to use a mark in commerce to reserve rights 1 * Attorney with Komlossy Law, P.A. in South Florida representing and advocating for small businesses with a focus on craft breweries. J.D., Florida State University College of Law; M.Acc and B.S.Ac., University of Florida; Certified Public Accountant licensed in Florida.