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7 China-EU L.J. 1 (2021)

handle is hein.journals/caeulwj7 and id is 1 raw text is: China-EU Law Journal (2021) 7:1-19 https:I/doi.org/l 0.1007/s12689-020-00087-7 ARTICLE Cultural innovative enterprises: not just philantrophy Silvia Guizzardi Published online: 2 September 2020 ŠThe Author(s) 2020 Abstract This paper is focused on the cultural innovative enterprises, introduced into ital- ian law by Decree Law 179/2012 on Further urgent measures for Italy's economic growth, converted into Law 221/2012. It is about new innovative enterprises that deal to develop, manufacture and distribuite innovative goods and services of high technological value, operating exclusively in the fields of cultural heritage promo- tion and cultural services provision. These companies can contribute to reduce the Italian youth employment emergency thanks on one hand to the reduced entry barri- ers related to the technology developments needed to begin doing business and on the other hand to the widespread territorial distribution of the italian cultural herit- age to which services and processes will be applied. Furthermore, the increase of the GDP in regions undergoing a state of economic difficulty is a goal at hand. From a more general point of view, the cultural innovative start ups are an important ele- ment in stimulating new forms of collaboration between public entities responsible for the protection of the artistic heritage and private companies involved in its pro- motion. This type of partnership can contribute to the promotion and dissemination of new essential skills within the public administration aimed at a virtuous evolution of the way the overall economic system works. Keywords Cultural innovative enterprises - Start up - Artistic heritage - Cultural heritage 1 Introduction Italy is one of the countries with the highest concentration of cultural and artistic goods: monuments, archaeological and historical sites, museums. An artistic and monumental heritage often difficult to value in economic terms and the protec- tion of which is a cost that in times of economic crisis and spending cuts the state E Silvia Guizzardi silvia.guizzardi@unibo.it Department of Legal Studies, Alma Mater Studiorum University of Bologna, Via Zamboni 29, 40126 Bologna, Italy I_) Springer