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LCD-77-448 1 (1977-09-19)

handle is hein.gao/gaobaavxn0001 and id is 1 raw text is: DrCUMENT PES / 03391- P 2 E3827 a 71 es±nlr20 (Advertiking Expenditures in Black-Owned Media]. LCD-77-48; B-144618. September 19, 1977. 3 pp. + 10 enclosures (37 pp.). Peport to Rep. William L. Clay; by Werner Grosshans (for Fred J. Shafer, Director, Logistics and Communicatioiis Div.). issue Area: Federal Procurement of Goods and Services (1900). Contact: Logistics and Communications Div. Budget Function: Miscellaneous: Financial Management and Information Systems (1002). Organizaticn Ccncerned: Department of Depfense; Department of Transportation; Department of the Treasury; Postal Service; Department of Housing dnd Urban Development. C-ngressional Relevance: Rep. William L. Clay. Authority: HUD Handbook 2210.15. DOT Order 4000.7. A review of. five Federal agencies provided data on radio, television, newspaper, and magazine advertising services purchased fzcm ouiside sources and the amount of advertising spent in black-owned enterprises. The agencies reviewed were Defense, Housing and Urban Development, Postal Service, TLansp'rtation, and Treasury. Findings/Conclusions: The data provided by the agencies on expenditures in black-owned media enterprises were not audited for accuracy. 1otal advertising costs for the agencies were taken from a 1975 General Accounting Office report. A precise relationship cannot be made between black-ovned and tctal procurements because the total procurement figures are for earlier years. Three of the agencies (Housing and Urban Development, Transportation, and Treasury) appear to have policies of giving special attention to minority enterprises. The Department of Transportation's applicable regulation states that this extra consideration may be extended if, as a result, there is some increased cost to Department programs. The approach of Defense and Postal Service is to make advertising procurements based cn cost effectiveness without regard to enterprise ownership. (3W)