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1 Michael Oriard, Brand NFL: Making and Selling America's Favorite Sport [i] (2007)

handle is hein.blasports/bndnl0001 and id is 1 raw text is: 
'Oriard, a former pro player and current professor, makes the epic tale of the NFL's
touchdown drive from tainted image to powerhouse brand as intensely exciting as
a Sunday game on a highlight reel.
             -ROBERT LIPSYTE, contributing writer, The New York Times








BRAND


MICHAEL ORIARD
     With a new afterword from the author