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39 J.C. & U.L. 165 (2013)
Blue Field of Dreams: A BCS Antitrust Analysis

handle is hein.journals/jcolunly39 and id is 168 raw text is: BLUE FIELD OF DREAMS: A BCS ANTITRUST
ANALYSIS
TREVOR JACK*
I. INTRODUCTION              ..............................       ......166
II. ANTITRUST LEGISLATION             ......................      ......167
A. 1890 Sherman Antitrust Act      ..................       ......167
B. Case History         .............................     ......169
1. Standard Oil Co. v. United States ...........       .......169
2. Hennessey v. NCAA.............................170
3. NCAA v. Board of Regents      .................     .....170
4. Law v. NCAA         ............................... 171
III. ANTITRUST ANALYSIS FOR THE BCS            ........................172
A. History of the NCAA and the BCS ....................172
1. National Collegiate Athletic Association (NCAA) .............172
2. Bowl Championship Series (BCS) ..........         .....174
3. Legal Intervention.     .......................     .....177
B. Anti -Competitive Effects..  ..........................179
1. Strength of Schedule.   ..........................180
2. BCS Home Field Advantage ......................180
3. Refusal to Deal  ....................           ........181
4. Flawed Ranking Process     ............................182
5. Revenue Discrimination     ..................       ......184
6. Recruiting Deprivation         ...........      ..............188
7. Group Boycott        ........................       .......190
C. Anti-Competitive     Effects   Outweigh    Pro-Competitive
Arguments.          ..............................    .....191
1. He Who Sows Shall Reap.........          ..................192
2. Undisputed National Champion    ............        .......193
3. Bowl Tradition....................                ..........194
4. BCS Creates Funding      ..........................196
5. Non-BCS Conferences Endorse BCS......          ...............198
6. A Chance Where There Once Was None .......         ........199
7. Recently Adopted Playoff System   ............       .....202
* J.D., Notre Dame Law School, 2011; M.S., Mathematics, Boise State University,
2008; B.S. Mathematics, Boise State University, 2006.

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